Spark Digital — Essentials

This is a live demo of Clarity — board-level financial analytics built on Xero accounting data, with an AI analyst you can connect and ask questions. Spark Digital is a fictional digital agency; every number here is synthetic demo data. Browse the dashboards in the sidebar, or connect Claude and query the data in plain language.

Spark Digital

The numbers, straight from Xero, refreshed each period. Every table on this dashboard is downloadable. For the why behind any of them — what moved, what's driving a trend, what a number would look like under a different assumption — connect Claude and ask.

The data

• Revenue & Margin — monthly revenue, gross profit, and the P&L
• Cash & Working Capital — cash on hand, runway, and working capital
• AR Aging — what's owed, how old, and by whom
• Customer Concentration — how dependent the book is on its largest accounts
• Clients by Revenue — every client ranked, largest to smallest
• Expense Categories — where the money goes

The toolkit

Daily accounting workflow tools, straight from the same Xero data:

• Accountant Toolkit — today's action items at a glance
• Debtors — who to chase, ranked by amount and age
• VAT Prep — the return figures and the exceptions to resolve first
• Cash Forecast — 13 weeks ahead, weekly and daily
• Suppliers — payment runs and supplier concentration
• Anomalies — transactions that don't fit the pattern
• Working Capital — the gap and what drives it

Ask the data anything

This dashboard is the record; Claude is the conversation. Connect once and ask questions in plain language — "which customers are dragging out payment?", "show me marketing spend versus last year", "what's my cash runway if revenue dips 10%?" — and get answers grounded in these exact numbers.

→ Connect Claude (MCP setup)

Going deeper

Everything above is built from Xero alone. The same dashboard answers deeper questions as you connect more of the business:

• Time tracking shows which clients and projects actually make money once you count the hours they take, who on the team is at or over capacity, and your real rate per client.
• Per-client costs turn revenue-per-client into true profit-per-client.
• Ad and channel spend show what each marketing rand returns.

Essentials is the full accounting toolkit on its own. Connecting more data sources adds the questions Xero alone cannot answer.

How to trust it

Data Sources · Limitations · Trust Dashboard

Prepared by Clarity Analytics. Data sourced from Xero (ex-VAT).